Is it possible to develop a truly universal list of selection criteria for appraising prospective channel members?

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Is it possible to develop a truly universal list of selection criteria for appraising prospective channel members? What are some of the problems one might encounter in attempting to develop such a list?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:04 AM

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What is a potential problem with the use of the sales force as a means for finding prospective channel members?
Briefly describe each of the 10 general criteria for selecting channel members that can be used as a starting point for developing more specialized lists of channel member selection criteria.
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Is it possible to develop a truly universal list of selection criteria for appraising prospective channel members?

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Marketing Channels

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