It is early 1999, Vioxx has just been introduced to the market, and a massive advertising campaign
Question:
It is early 1999, Vioxx has just been introduced to the market, and a massive advertising campaign is planned for it. At the same time, several small research studies have indicated possible heart attack risks. Debate these two positions: (1) Abort the market introduction until the questionable research findings can be verified or disproved, and (2) Continue with the marketing plans, because these research studies are small and of questionable validity. (Don't be swayed by what actually happened. In 1999 there was little expectation that anything could go wrong with this great new breakthrough drug.)
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