JetBlue was one of the first companies to incorporate the Twitter microblogging service into its customer communications,

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JetBlue was one of the first companies to incorporate the Twitter microblogging service into its customer communications, and thousands of flyers and fans now follow the airline's Twittering staff members. Messages include announcements about fare sales (such as limited-time auctions on eBay or special on-site sales at shopping malls), celebrations of company milestones (such as the opening of the carrier's new terminal at New York's JFK airport in 2008), schedule updates, and even personalized responses to people who Twitter with questions or complaints about the company.30
Your task: Write a Tweet alerting JetBlue customers to the possibility that Hurricane Isaac might disrupt flight schedules from August 13 through August 15. Tell them that decisions about delays and cancellations will be made on a city-by-city basis and will be announced on Twitter and the company's website at www.jetblue.com.Your message must be no more than 140 characters (including spaces) and must include the 15-character URL.
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Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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