Jillian, Dontae, and Toni were sitting in front of a computer, listening to music they had downloaded and looking at a Web site that identified the top e-tailers for the year.
1. Many people do not trust businesses that sell products online, especially if they are not familiar with the company's name. Yet they will walk into a new business in their city and shop with little concern. What causes the difference in people's views of online businesses versus traditional businesses?
2. Do you agree with Dontae that it is easier to shop in an actual store in a mall than from the same business online? Why or why not?
3. What is your opinion of Jillian's comparison between entering a credit card number online and handing the card to a clerk who checks it using a telephone line from the store to the credit card company?