Jillie is a young entrepreneur who has invented a skate-board that can be used on a variety

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Jillie is a young entrepreneur who has invented a skate-board that can be used on a variety of surfaces including gravel, pavement, snow and ice. To take advantage of a government program to create jobs, she has established a manufacturing facility in Quebec. However, she wants to sell her product across Canada and in other countries such as Sweden and Finland that have climates similar to Canada’s. Jillie has located Spencer, an experienced sales person to help her achieve her sales targets in Canada, but she is unsure about how to access foreign markets. How should Jillie structure her relationship with Spencer? What are the options? What are the advantages and disadvantages of each? How can Jillie establish a presence in countries such as Sweden and Finland?
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Canadian Business & the Law

ISBN: 978-0176501624

4th edition

Authors: Dorothy DuPlessis, Shannnon o'Byrne, Steven Enman, Sally Gunz

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