Marketing

Product AnalystFull Time

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SolutionInn is seeking a proactive and analytical Product Analyst to drive the enhancement of our student homework assistance platform and improve customer retention. This role requires a data-driven approach to understanding both student needs and customer behavior, with the goal of increasing engagement, retention, and satisfaction. You will collaborate with cross-functional teams to develop innovative features and customer retention strategies, ensuring optimal user experience and business growth. If you are passionate about leveraging data to shape the future of education while fostering strong customer relationships, we want to hear from you!



Job Responsibilities

  • Conduct extensive research to understand student demands, trends in academic subjects, and learning preferences.
  • Analyze customer behavior to identify reasons for platform abandonment, membership cancellations, or disengagement.
  • Collaborate with product managers and cross-functional teams to prioritize feature development based on market trends, student demands, and business objectives.
  • Integrate AI technologies to enhance user experience, personalize interactions, and optimize processes.
  • Develop customer retention strategies to reduce churn and improve user engagement, including targeted campaigns and personalized offers.
  • Initiate outreach to gather feedback from canceled members or customers who abandoned their cart, offering solutions to resolve issues and retain them.
  • Monitor platform performance, analyze feedback, and optimize features based on usability testing and performance metrics.
  • Conduct surveys, interviews, and feedback sessions to uncover pain points and identify opportunities to enhance both the product and the customer experience.
  • Provide actionable insights from customer data and feedback, collaborating with marketing and sales teams to improve the overall user journey.
  • Lead efforts to implement data-driven strategies that align product features with user needs and differentiate SolutionInn from competitors.
  • Continuously monitor the competitive landscape and market trends to identify emerging opportunities and threats.

Skills Required

  • Strong analytical and problem-solving skills, with the ability to interpret data and identify trends in both product performance and customer behavior.
  • Proficiency in SQL, Excel, and data visualization tools such as Tableau or Power BI.
  • Experience in customer-centric roles, with a focus on solving problems and optimizing retention strategies.
  • Ability to collaborate with cross-functional teams, including product, marketing, and support.
  • Excellent communication and presentation skills, capable of engaging technical and non-technical stakeholders.
  • Experience in web analytics tools such as Google Analytics or Mixpanel.

Required Qualifications

  • Bachelor’s degree in a quantitative field, Business Administration, Marketing, or Communication (a CS degree is preferred).


Job Experience

  • At least 3 years of experience in product analysis, customer service, or customer retention roles.
  • Proven ability to conduct qualitative and quantitative research to drive product decisions.
  • Experience developing strategies to increase customer engagement and loyalty in e-commerce or membership-based platforms.
  • Strong proficiency in data analysis tools and techniques to derive actionable insights.
  • Familiarity with Agile workflows and cross-functional team collaboration.


Other Benefits

  • Competitive salary and benefits package.
  • Opportunity to work on a growing platform with millions of users.
  • Collaborative and innovative work environment with a focus on continuous learning.
  • Opportunities for career growth and professional development.
  • Flexible work hours and remote work options.
  • A market-competitive base salary with performance-based incentives.
  • Fuel Allowance.
  • Opportunities for career growth, mentorship, and attending industry conferences or workshops.
  • Tea, coffee, and lunch provided by the company..
  • Bonuses.


Job Working Hours

10AM - 7PM


Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.


Overview

  • Job Title: Product Analyst
  • Department: Marketing
  • Country: Pakistan
  • Location: Lahore, Punjab
  • Apply Now

What is SolutionInn?


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