John Smith has to make an unscheduled trip this coming weekend to New York from his home

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John Smith has to make an unscheduled trip this coming weekend to New York from his home town, Houston. He searched on the Internet for the lowest-price offering and bought his ticket. Demonstrate the search process that John used to get his ticket.

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:41 AM

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John Smith has to make an unscheduled trip this coming weekend to New York from his home

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