Kao Corporation: Direction for the 21st Century (Case #42, Notes) Discussion Questions 1. With the current company's,

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Kao Corporation: Direction for the 21st Century (Case #42, Notes)
Discussion Questions
1. With the current company's, and economic situation, what do you think Kao's focus or strategy for the 21st century should be?
2. In terms of Kao's expansion strategy, what implications do we see? Are they the typical Japanese company? If so, why? If not, why?
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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