Kao Corporation: Direction for the 21st Century (Case #42, Notes) Discussion Questions 1. With the current company's,
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Discussion Questions
1. With the current company's, and economic situation, what do you think Kao's focus or strategy for the 21st century should be?
2. In terms of Kao's expansion strategy, what implications do we see? Are they the typical Japanese company? If so, why? If not, why?
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1 According to the Annual Report distributed by Kao for 1998 there are five areas in which the company would like to focus on in entering the 21st century 1 Concentrate on Core Businesses 2 Continue t...View the full answer
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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