Kathryn Shoemaker established Grandmother’s Chicken Restaurant in Middleburg five years ago. It features a unique recipe for chicken,”just like grandmother used to make.” The facility is homey, with relaxed and friendly service; Business has been good during the past two years, for both lunch and dinner. Customers normally wait delays have increased recently. Shoemaker is currently considering whether to expand the current facility or open a similar restaurant in neighboring Uniontown, which has been growing rapidly.
a. What types of strategic plans must shoemaker make?
b. What environmental forces could be at work in Middleburg and Uniontown that Shoemaker should consider?
c. What are the possible distinctive competencies of Grandmother’s?