Ken Stark is an operations analyst for an insurance company in Muncie, Indiana. Over the next 6
Question:
Ken Stark is an operations analyst for an insurance company in Muncie, Indiana. Over the next 6 weeks the company needs to send 2,028,415 pieces of marketing literature to customers in the 16 states shown below.
State Mailing Pieces
AZ ............ 82,380
CA ........... 212,954
CT ............ 63,796
GA ........... 136,562
IL ............ 296,479
MA .......... 99,070
ME ........... 38,848
MN .......... 86,207
MT ........... 33,309
NC .......... 170,997
NJ ............ 104,974
NV ........... 29,608
OH .......... 260,858
OR ........... 63,605
TX ........... 214,076
VA .......... 134,692
TOTAL ........2,028,415
To coordinate with other marketing efforts, all the mailings for a given state must go out in the same week (i.e., if Ken decides to schedule mailings for Georgia in week 2, then all of the 136,562 pieces of mail for Georgia must be sent that week). Ken would like to balance the work load in each week as much as possible and, in particular, would like to minimize the maximum amount of mail to be processed in any given week during the 6-week period.
a. Create a spreadsheet model to determine which states should be processed each week to achieve Ken’s objective.
b. What is the optimal solution?
Step by Step Answer:
Spreadsheet Modeling And Decision Analysis A Practical Introduction To Business Analytics
ISBN: 1233
8th Edition
Authors: Cliff T. Ragsdale