Kraft Bakeries introduced in 2016 a new line of frozen apple pie. For 2016, sales by quarter were as follows: 11,000 units; 16,000 units; 15,000
Kraft Bakeries introduced in 2016 a new line of frozen apple pie. For 2016, sales by quarter were as follows: 11,000 units; 16,000 units; 15,000 units; and 20,000 units. Because of aggressive marketing and promotion, the company expects that sales for each quarter of 2017 will be 25% higher than the respective quarter in 2016. The selling price per unit in 2017 is expected to be $4. What are the expected sales, in units and dollars, for the second quarter of 2017? For the third quarter of 2017?
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Authors: Edward Blocher, David Stout, Paul Juras, Gary Cokins
6th Edition
78025532, 978-0077523732, 77523733, 978-0078025532
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