Like most other companies today, your firm makes extensive use of the web for internal and external communication. However, after reading about the Web Accessibility Initiative (WAI), you've become concerned that your company's various websites haven't been designed to accommodate people with disabilities or age-related limitations. Fortunately, as one of the company's top managers, you have a perfect forum for letting everyone in the company know how important accessible web design is: Your internal blog is read by the vast majority of employees and managers throughout the company.
Your task: Visit the WAI website, at www.w3.org/WAI, and read the two articles "Introduction to Web Accessibility" (look in the "Introducing Accessibility" section) and "Developing a Web Accessibility Business Case for Your Organization" (in the "Managing Accessibility" section). Using the information you learn in these articles, write a post for your blog that emphasizes how important it is for your company's websites to be made more accessible. You don't have direct authority over the company's web developers, so it would be inappropriate for you to request them to take any specific action. Your goal is simply to raise awareness and encourage everyone to consider the needs of the company's online audiences. Don't worry about the technical aspects of web accessibility; focus instead on the benefits of improving accessibility.36