Linda Frieden now must determine the relative weights for the three factors of price, warranty, and style.

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Linda Frieden now must determine the relative weights for the three factors of price, warranty, and style. She believes that the price is equally to moderately preferred over warranty and that price is extremely preferred to style. She also believes that the car warranty is strongly to very strongly preferred over the style. Using this information, determine the weights for these three factors.
Also determine the consistency ratio to make sure that the values are consistent enough to use in the analysis. In Problems M1-5 to M1-7, Linda has determined factor evaluations for price, warranty, and style for the three cars. Using the information you determined in this problem along with the solutions to the three preceding problems, determine the final rankings for each car.
Which car should be selected?

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Quantitative Analysis For Management

ISBN: 162

11th Edition

Authors: Barry Render, Ralph M. Stair, Michael E. Hanna

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