List and briefly discuss some of the text mining applications in marketing.

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Dec 30, 2014 11:11 AM

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List and briefly discuss some of the text mining applications in marketing.

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Text mining can be used to increase crossselling and upselling by analyzing the unst...View the full answer

Business Intelligence and Analytics Systems for Decision Support

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