List at least four ways that recent technological advances have advanced the use of qualitative research. Explain

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List at least four ways that recent technological advances have advanced the use of qualitative research. Explain your choices. Do you know any even newer ways that technological advancements could provide data in the form of text of picture messages? Can you think of a way that SMS text messages or MMS messages might provide qualitative input?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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