Little empirical evidence indicates that having a formal, written mission statement improves a firms performance. Yet many

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Little empirical evidence indicates that having a formal, written mission statement improves a firm’s performance. Yet many firms spend a great deal of time and money developing mission statements. Why?

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Strategic Management and Competitive Advantage Concepts and Cases

ISBN: 978-0133127409

5th edition

Authors: Jay B. Barney, William Hesterly

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Question Posted: May 05, 2015 02:22 PM

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Little empirical evidence indicates that having a formal, written mission statement improves a firms performance. Yet many

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Firms invest in developing mission statements in the ...View the full answer

Strategic Management and Competitive Advantage Concepts and Cases

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