Locate the 2007 financial statements for The Walt Disney Company on the Internet. Use those financial statements
Question:
1. As illustrated in Exhibit 10-10, Interbrand estimates the value of the Disney brand name in 2007 at $29.21 billion. Search Disney’s financial statements and notes—what is Disney’s estimate of the value of the Disney name?
2. What summary journal entry did Disney make to record interest incurred during fiscal 2007?
3. Find Disney’s note about intangible assets. What is Disney’s amortization policy for intangible assets? How often does Disney review its intangible assets to determine if their carrying values are recorded accurately?
4. According to the statement of cash flows, in 2007 Disney spent $1,566 million on investments in parks, resorts, and other property. Use the notes to the financial statements to determine how much of this total related to each of Disney’s operating segments.
Intangible Assets
An intangible asset is a resource controlled by an entity without physical substance. Unlike other assets, an intangible asset has no physical existence and you cannot touch it.Types of Intangible Assets and ExamplesSome examples are patented... Financial Statements
Financial statements are the standardized formats to present the financial information related to a business or an organization for its users. Financial statements contain the historical information as well as current period’s financial...
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1 Because Disney has developed its brand name itself instead of purchasing it from another company n...View the full answer
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Related Book For 
Intermediate Accounting
ISBN: 978-0324592375
17th Edition
Authors: James D. Stice, Earl K. Stice, Fred Skousen
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