Look back to the chapter on qualitative research and find the definition for ethnography. Why is observation

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Look back to the chapter on qualitative research and find the definition for ethnography. Why is observation such a big part of this important qualitative research approach?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:36 AM

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Look back to the chapter on qualitative research and find the definition for ethnography. Why is observation

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Ethnography represents ways of studying cultures through methods th...View the full answer

Essentials of Marketing Research

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