Lori White is the chief executive of a division of Visions, Inc. Loris division makes high-quality frames

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Lori White is the chief executive of a division of Visions, Inc. Lori’s division makes high-quality frames that sell for premium prices. For the most recent budget year, her division expected to sell 80,000 frames and receive $9.6 million. Actual sales and revenues were 100,000 frames and $11 million, respectively. Lori delegates all marketing and sales related decisions (including pricing) to her marketing manager.

Required:
a. Should Lori be pleased with the revenue performance?
b. Suppose instead that the actual sales were 70,000 frames for revenues of $9,100,000.
Should Lori be upset with the revenue performance? List some of the issues that Lori should look into when analyzing this performance.

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Related Book For  book-img-for-question

Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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