"Love Never Dies" is a musical playing in London's West End. The producers are planning a limited run of the musical in Sydney next year. The producers expect that it will cost $1.7 million to mount the play in Sydney. They know that the show could be a hit or not. If the show is a hit in Sydney, the producers expect the resulting revenue (from tickets, merchandise, etc.) will be $3.1 million. If the play is not a hit in Sydney, the producers expect $2.2 million in revenues. In either case, the producers would wish to go ahead with the show. What is the most the producers should be willing to pay a market research firm to help them figure out whether or not the show will be a hit?