Make a personal marketing plan uniquely, which should be helpful to: Understand how marketing concepts apply

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Make a personal marketing plan uniquely, which should be helpful to:
• Understand how marketing concepts apply in your career search and beyond
• Identify your unique brand attributes (strengths and weaknesses)
• Develop a personal Marketing Mix (4Ps)
• Communicate your brand effectively
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Essentials of business communication

ISBN: 978-1111821227

8th Edition

Authors: Mary Ellen guffey, Dana loewy

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