Manfluencers is a term that describes a new marketing trend. To what does this refer? Describe two

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"Manfluencers" is a term that describes a new marketing trend. To what does this refer? Describe two examples of how marketers have responded to the "manfluencers" trend?

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:43 AM

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Manfluencers is a term that describes a new marketing trend. To what does this refer? Describe two

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Manfluencers is a term that describes the almost 50 percent of men who now do most of the grocery sh...View the full answer

Marketing An Introduction

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