Many advertisers complain that the regulatory bodies and TV networks scrutinize commercials more closely than the shows.

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Many advertisers complain that the regulatory bodies and TV networks scrutinize commercials more closely than the shows. Do you think that commercials should be held to higher standards than programs? Why or why not?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:37 AM

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Many advertisers complain that the regulatory bodies and TV networks scrutinize commercials more closely than the shows.

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Advertising & Promotion An Integrated Marketing Communications Perspective

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