Many companies have installed fitness centers at locations with large employee populations. These centers are not only enjoyable to a large group of employees but also help keep down medical costs for the employer. Use the following information to help Students analyze this problem before beginning to write. You may want Students to write their own answers to each question based on the specific audience they’ll be using for the assignment.
1. Who is (are) your audience(s)? What characteristics are relevant to this particular message? If you are writing to more than one reader, how do the readers differ?
All employees. Relevant characteristics: (1) frequency of exercise (2) membership in other facilities.
Membership in other facilities: Membership in fitness centers can be expensive. This center will allow employees to save what they are currently paying their fitness center.
2. What are your purposes in writing?
3. What information must your message include?
4. How can you build support for your position? What reasons or reader benefits will your reader find convincing?
5. What objection(s) can you expect your reader(s) to have? What negative elements of your message must you deemphasize or overcome?
6. What aspects of the total situation may affect reader response? the economy? the time of year? Morale in the organization? The relationship between and writer? any special circumstances?