Many textbooks are now available in two versions, a high-priced domestic version and a low-priced international version.
Question:
a. Why would a textbook publisher go to the trouble to produce two versions of the same text?
b. Discuss whether the publisher's strategy would be more effective if it made the alterations secret, or if it announced them boldly.
c. The production of international versions of textbooks was concurrent with the explosion of the Internet. Explain why this is likely to be more than just a coincidence.
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Related Book For
Microeconomics
ISBN: 9781464146978
1st Edition
Authors: Austan Goolsbee, Steven Levitt, Chad Syverson
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