Marketers have turned to physiological measures in an attempt to determine the effectiveness of their advertising. Discuss
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The use of physiological measures used to determine the effectiveness of advertising These measures indicate the receivers involuntary response to the ...View the full answer
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Cyrus Sandoval
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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