Marketing research has traditionally been associated with manufacturers of consumer goods. Today an increasing number of organizations,

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Marketing research has traditionally been associated with manufacturers of consumer goods. Today an increasing number of organizations, both profit and nonprofit, are using marketing research. Why do you think this trend exists? Give some examples.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:14 AM

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Marketing research has traditionally been associated with manufacturers of consumer goods. Today an increasing number of organizations,

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Business in earlier times were limited to the particular city only where they exists Their customer base was small and mostly limited to the particular city only Slowly the small business have been ch...View the full answer

Marketing Research Essentials

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