Mary Keeling owns and operates Carbon Creek Gardens, a retailer of trees, garden plants, perennials, annual flowers, and bulbs. “The Gardens,” as her customers call it, also sells bags of soil, fertilizer, small garden tools, and garden sculptures. Mary started the business 14 years ago and it has grown steadily.
a. Describe the best possible application of an OLAP tool for Carbon Creek Gardens. Can it be used to solve the lost customer problem? Why or why not?
b. Describe the best possible application of market-basket analysis that could occur at Carbon Creek Gardens. Can it be used to solve the lost-customer problem? Why or why not?