Media strategy models allow planners to compare the impact of different media plans, using criteria such as

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Media strategy models allow planners to compare the impact of different media plans, using criteria such as reach, frequency, and gross impressions. What other kinds of criteria should a planner take into account before deciding on a final plan?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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Media strategy models allow planners to compare the impact of different media plans, using criteria such as

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Many criteria factor in setting the final media plan It is importa...View the full answer

Advertising and Integrated Brand Promotion

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