Most of the luxury watches have a Swiss-made label. Discuss strategies that a Made in India watch,

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Most of the luxury watches have a Swiss-made label. Discuss strategies that a ‘‘Made in India’’ watch, aiming to target the premium segment in the Western world, might want to consider.

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 03, 2012 08:06 AM

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Most of the luxury watches have a Swiss-made label. Discuss strategies that a Made in India watch,

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This would be a classic case of the countryoforigin COO problem encountered by many develo...View the full answer

Essentials Of Business Research Methods

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