Name and briefly describe the five product mix pricing decisions.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:15 AM

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Name and briefly describe the five product mix pricing decisions.

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The product mix pricing situations are 1 Product line pricing 2 Optionalproduct pricing 3 Captive product pricing 4 Byproduct pricing and 5 Product bu...View the full answer

Principles of Marketing

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