Name and describe the four major sets of variables that might be used in segmenting consumer markets.

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Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables does Starbucks use?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:44 AM

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Name and describe the four major sets of variables that might be used in segmenting consumer markets.

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Consumer markets are typically segmented using four major variables geographic demographic psychographic and behavioral variables Geographic segmentat...View the full answer

Principles of Marketing

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