Name and describe the major steps in developing a new product.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:11 AM

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Name and describe the major steps in developing a new product.

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Figure shows the eight major steps in this process a Idea generation x the systematic search for new...View the full answer

Principles of Marketing

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