NET SRI International investigates U.S. consumers by asking questions about their attitudes and values. It has a

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’NET SRI International investigates U.S. consumers by asking questions about their attitudes and values. It has a Web site so people can VALS-type themselves. To find out your VALS type, go to www.sric-bi.com/VALS/ presurvey.shtml.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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