Niche strategies are generally more profitable than mass-market strategies because they usually imply weaker price competition. Comment.

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"Niche strategies are generally more profitable than "mass-market" strategies because they usually imply weaker price competition." Comment.

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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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Question Posted: Sep 13, 2017 12:53 AM

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Niche strategies are generally more profitable than "mass-market" strategies because they usually imply weaker price competition." Comment
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Niche strategies are generally more profitable than mass-market strategies because they usually imply weaker price competition. Comment.

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Niche strategies focus strategies often insulate a firm from competition If the ...View the full answer

Economics of Strategy

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