Now that you have a basic channel structure for Scoops (from question 3.3), form a team of

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Now that you have a basic channel structure for Scoops (from question 3.3), form a team of three to four students and list the market, product, and producer factors that will affect your final channel structure.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:49 AM

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Now that you have a basic channel structure for Scoops (from question 3.3), form a team of

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Market factors include Who are the potential customers Where do they buy When do they buy Ho...View the full answer

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