Obtain The Coca-Cola Company's 2010 annual report either using the ''Investor Relations'' portion of its website (do a web search for Coca-Cola investor relations) or go to www.sec.gov and click ''Search for company filings'' under ''Filings and Forms (EDGAR).''
Required:
1. What does the company disclose about its revenue recognition policies? Why?
2. When does the company expense the production cost of its advertisements? Does this result in appropriate matching?