Office Depot, the supplier of office equipment and supplies, has stores in countries throughout Asia, Europe, and

Question:

Office Depot, the supplier of office equipment and supplies, has stores in countries throughout Asia, Europe, and Latin America. Suppose the firm has decided to launch its own line of notebook computers and wants to know how to price them in various markets. What would be the most important factors Office Depot should consider when setting prices in foreign markets? Suggest a step-by-step approach to international pricing.