Omega Computers, Inc., is a franchisor that grants exclusive geographic territories to its franchisees with retail locations, including Pete’s Digital Products. After selling more than two hundred franchises, Omega establishes an interactive Web site. On the site, a customer can order Omega’s products directly from the franchisor. When Pete’s sets up a Web site through which a customer can also order Omega’s products, Omega and Pete’s file suits against each other, each alleging that the other is in violation of the franchise agreement. To decide this issue, what factors should the court consider? How might the parties have avoided this conflict? Discuss.