On July 26, 2012, Bass Pro announced disappointing 2nd quarter earnings that caused the stock to fall

Question:

On July 26, 2012, Bass Pro announced disappointing 2nd quarter earnings that caused the stock to fall 29% to all time lows. Although sales were up 1.2% to $953.2 million gross profit fell 16.6% to $360.3 million. Assuming Bass Pro store count and fixed costs were the same in the 2nd quarter of 2011 and 2012, which of the following statements is the best explanation for the decrease in the firm% profitability?
A) Opportunity costs decreased.
B) Margin of safety decreased.
C) decreased.
D) Selling price decreased.
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...