Once consumers engage in collaborative content creation on behalf of a brand, what are the implications for

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Once consumers engage in collaborative content creation on behalf of a brand, what are the implications for recommendations and referrals, reputation, and purchasing?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:28 AM

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Once consumers engage in collaborative content creation on behalf of a brand, what are the implications for

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Collaborative content creation a form of crowd sourcing is at the high end ...View the full answer

E Marketing

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