One of the major reasons why survey research may not be effective is that the survey instruments

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One of the major reasons why survey research may not be effective is that the survey instruments are less useful than they should be. What would you say are the four possible major faults of survey instrument design?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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Question Posted: Sep 17, 2014 10:56 AM

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One of the major reasons why survey research may not be effective is that the survey instruments

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While opinions will vary on these four important fault...View the full answer

Business Research Methods

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