One recent study quoted in Chapter 12 reports that there was much more pass-through by German carmakers

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One recent study quoted in Chapter 12 reports that there was much more pass-through by German carmakers than their Japanese counterparts in the U.S. carmarket when both currencies depreciated against the U.S. dollar. What might explain these different responses?
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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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