Origin Energy is an integrated energy company, involved in gas exploration and production, power generation and energy retailing. The company operates Australia's market. Origin supplies electricity to more than 4.3 million customers throughout Australia. On the following page you will find a description of some of Origin Energy's sustainability objectives and strategies, which was part of the 2007-12 five year plans.
Required:
1. Identify the key stakeholders and for each major group of stakeholders, explain how these strategies were likely to meet their needs.
2. For each strategy.
(a) Is there a cause and effect link between the objective and the strategy? Explain your answer.
(b) Suggest lag and lead indicators that could be used to measure performance.
3. Now turn your thoughts to the balanced scorecard. Work from each of the strategies in the diagram to suggest performance measures for each of the four balanced scorecard perspectives: financial, customer, internal business process, and learning and growth. Remember that there should be a cause and effect relationship between strategies and measures.
4. Given these strategies, there any need to add a fifth dimension to the balanced scorecard? If so, which particular strategies, is there any need to add a fifth dimension to the balanced scorecard? If so, which particular strategies could be included in this fifth dimension?

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STRATEGIES • Pravde sharehalder returns in the lop third of compara companies ECONOMIC OBJECTIVE To provide sustanable returns to Origin's key ENVIRONMENT STRATEGIES • Be recognised as the leading provider of green energy products. • Increase our sales of luw carbon intensity praducts to 10 per cent of our total supply chain greenhouse gas emissions by 2012 arable OBJECTIVE To reduce the greorhouse gas wtensity of our customars' energY consumption. STRATEGIES • Eiminate barriers to mployment, development and woplace opportunities so hat our workforce attracts and mpresents diversity from the communities in which we aperate economic OBJECTIVE To provide and maintain a satisfying and rewarding work environment for all empleyees. stakeholders INVESTORS STRATEGIES • Proactively resolve customer complaints. Reduce Ombudsman complaints by 30 per cent OBJECTIVE To elimnate or manage hezards and practices in our business that could Ce accdent inuy or diness to people. damage to preperty or unacceptable impacts on the environment овлсTIVE To maintain community support and goedwill for the company's activities STRATEGIES • Achieve a Total Recordable Incident Frequency Rate (TRIERI ofa STRATEGIES • Actively consult with the community at al locations where Origin has a materie impact. STRATEGIES . Embed environmental leadership in all training and decision- making processes OBJECTIVE To reduce the greenhouse gas intensity of our energy production and distribution and non-producing assets. COMMUNITIES OBJECTIVE To take all feasible steps to eliminate or minimise any adverse impact that our activities have on the environment. STRATEGIES • Reduce the greenhouse gas emissions intensity of our electricity supply chain to O per cent less than the National Electricity Market by 2020. • Reduce the greenhouse gas emissions of our gas production by 15 per cent by 2012. STRATEGIES • Identify opportunities for the reduction and reuse of waste ENVIRONHENT SOCIAL CUSTOHERS SOCIAL SOCIAL ENVIRONMENT