Out Back Steak, Inc., is concerned about the shifting attitudes and feelings of the public toward the

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Out Back Steak, Inc., is concerned about the shifting attitudes and feelings of the public toward the consumption of red meat. Chris Sullivan, CEO and co-founder of Out Back Steak, Inc., thinks that the “red meat” issues are not that important because his restaurant also serves fish and chicken entrees. Select any two “projective interviewing” techniques that you feel would be appropriate in collecting data for the above situation. First, defend your choice of each of your selected projective interviewing techniques. Second, describe in detail how each of your two chosen techniques would be applied to Sullivan’s research problem at hand.
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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