Outline the factors that have driven the resurgence of direct marketing in recent years and use examples

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Outline the factors that have driven the resurgence of direct marketing in recent years and use examples to illustrate.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:11 PM

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Outline the factors that have driven the resurgence of direct marketing in recent years and use examples

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Growth of direct marketing is happening through increased use of the mail telephone numbers we...View the full answer

Marketing Communications Management Analysis Planning Implementation

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