Outline the theoretical and practical approaches to appropriation available to the marketer. Explain the difference between appropriation

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Outline the theoretical and practical approaches to appropriation available to the marketer. Explain the difference between appropriation and budgets. In terms of setting budgets, explain why the objective/task method appeals to marketers.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:10 PM

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Outline the theoretical and practical approaches to appropriation available to the marketer. Explain the difference between appropriation

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It is still notoriously difficult to arrive at optimal spend fig...View the full answer

Marketing Communications Management Analysis Planning Implementation

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