Over a period of time in the past, the exchange rate between the Swiss franc and the

Question:

Over a period of time in the past, the between the Swiss franc and the U.S. dollar, $:SFr, changed from about 1.20 to about 1.60. Would you agree that over this period, Swiss goods became cheaper for Americans?
Exchange Rate
The value of one currency for the purpose of conversion to another. Exchange Rate means on any day, for purposes of determining the Dollar Equivalent of any currency other than Dollars, the rate at which such currency may be exchanged into Dollars...