Parkway Travel Tours is organizing a five-day trip from Toronto to Branson, Missouri, a family town with

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Parkway Travel Tours is organizing a five-day trip from Toronto to Branson, Missouri, a family town with all types of attractions and theatres. Although it is a small town (around 10,000 people), Branson attracts millions of visitors every year. Branson hosts more than 100 live shows in 52 state-of-the art theatres. For this particular five-day trip, it will cost the agency the following:

Buss and driver ……………………..            $2,500/day

Travel guide ………………………...            $500/day

Advertising ………………………....                        $1,000 (brochure and newspapers)

Meals per person/day ……………….            $5.00 (4 breakfasts)

$20.00 (5 dinners)

Hotel rooms (night) ………………...             $60.00 (4 nights)

Events/attractions ………………….             $40.00 (per event for a total of 7 events)

Other fixed costs …………………..             $1,000

Miscellaneous variable costs ………              $100 (per person)

Price per client ……………………..             $1,700

With the above information, calculate the following:

1. Total fixed costs

2. Variable costs (per client)

3. Contribution margin (per client)

4. PV ratio

5. The number of clients needed to break-even

6. The number of clients needed if Parkway wants to generate a $5,000 profit

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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