Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness

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Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations.

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 01:59 AM

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Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness

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Strategic Brand Management Building Measuring and Managing Brand Equity

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